"AdBull provides publishers with a new stream of advertiser-driven revenue—it's completely additive and doesn't displace other forms of advertising you may currently use. Our patented ad delivery solution changes the state of the cursor for a few seconds, while the ad is 'clickable.' The cursor then returns to its normal state after the ad fades out. If the user doesn't interact with the AdBull ad within a few seconds, the cursor returns to normal. If they do click, a new window opens with the advertiser's landing page or website."