About Core Audience (formerly Red Aril):

Core Audience (formerly Red Aril) operates: CoreAudience

In Their Own Words

. Core Audience enables its clients, including advertisers and publishers, to leverage the proprietary audience of the digital properties of Hearst Communications, Inc. with scalable 3rd party data to reach the most receptive consumers. Core Audience’s services (“Services”) include: media planning, buying and selling; campaign analytics and research and audience segmentation and data management.

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