About Facebook Exchange (FBX):

In Their Own Words

"Facebook Exchange helps you reach people who have expressed an interest through their online behavior so you can reach them with a similar kind of product or service. For example, if you're promoting an airline sale to Hawaii, your ad will be more effective if you show it to someone who has visited a number of websites over the past few weeks and has searched for “cheap airfare to Hawaii.” By using Facebook Exchange, you can target people to see an ad based on other things they have done on the Internet using a demand side platform that you use across other display networks and exchanges."



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