Personal data exploitation is a usual practice on the Internet that supposes a benefit for both, users, as long as they can enjoy services and applications in many cases for free, and companies, which are able to offer a more and more personalized publicity.
The use this personal information has to be done with transparency, security and with absolute respect for all the fundamental rights, particularly for the right to privacy. These principles sustain the environment, based on confidence, and because of it, we believe that users should know the tools to estimate the cost and the value of their data.
In this section it is possible to consult the evolution of prices paid by advertisers for the view of one of their ads in some of the principle free service platforms. Furthermore, in our Tools section, some plug-ins have been added for calculation of benefits that those platforms have just from being used.